Chiến lược kinh doanh trong nền kinh tế internet

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The Ministry of Common Sense: How khổng lồ Eliminate Bureaucratic Red Tape, Bad Excuses, & Corporate BS Martin Lindstrom

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The Upside of Being Down: How Mental Health Struggles Led to My Greatest Successes in Work and Life Jen Gotch
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Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine

Xem thêm: Giấy Phép Kinh Doanh Dược 2017, Giấy Chứng Nhận Đủ Điều Kiện Kinh Doanh Dược

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How I Built This: The Unexpected Paths lớn Success from the World's Most Inspiring Entrepreneurs Guy Raz
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We Should All Be Millionaires: Change Your Thinking, Build Bank, and Claim Your Independence Rachel Rodgers Everybody Has a Podcast (Except You): A How-To Guide from the First Family of Podcasting Justin McElroy The Three Happy Habits: Techniques Leaders Use lớn Fight Burnout, Build Resilience & Create Thriving Workplace Cultures Beth Ridley

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1. Chiế n lược sale trong năn nỉ n kinh tế internet MỤC LỤC I. BỐI CẢNH tởm TẾ TOÀN CẦU ····························································· 3 II. CHIẾN LƯỢC marketing TRONG NỀN gớm TẾ mạng internet ···4 1. Internet là gì? ····································································································· 4 2. Tác động của mạng internet lên chuỗi giá trị doanh nghiệp ········································· 4 3. ảnh hưởng tác động của internet lên môi trường thiên nhiên cạnh tranh················································ 6 4. Trình làng nền kinh tế internet ············································································ 11 4.1. Thương mại dịch vụ điện tử ················································································· 11 4.2. Marketing điện tử ·················································································· 14 4.3. Nền tài chính internet ················································································· 15 5. Chiến lược kinh doanh ······················································································· 16 5.1. Kế hoạch cho công ty dot-com······························································ 18 5.2. Chiến lược cho công ty truyền thống lịch sử ······················································· 21 III. VÍ DỤ MINH HỌA ························································································ 18 1. Chiến lược của Dell ··························································································· 18 2. Kế hoạch của Amazon ····················································································· 21 IV. ÁP DỤNG cho DOANH NGHIỆP VIỆT phái nam ·······································25 1. So với môi SWOT những doanh nghiệp việt nam ············································· 25 2. Đề xuất giải pháp chiến lược cho khách hàng Việt nam giới ································· 27 3. Ví dụ mô hình thương mại năng lượng điện tử của Vinabook ··············································· 27Nhóm 12-Marketing K36 Page 1

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